Services
Fix the constraint. Then scale what works.
Services are organized around business problems and outcomes — not a menu of deliverables. Most engagements combine several categories, sequenced to fix the binding constraint first.
Service category
§ 01
Customer Acquisition
The problem
You are visible in some channels and invisible in others, with no clear message tying them together.
The outcome
Consistent local presence, a message the market can repeat, and campaigns aimed at qualified demand — not vanity reach.
What you still own
The business must still deliver on the promise the marketing is making: quality work, on time, communicated clearly.
What Sixth Matter may implement
Positioning
A clear statement of who you serve, what you fix, and why you.
Local visibility
Search, maps, and directory presence tuned to service-area intent.
Campaign planning
Media plans built around the customer journey, not the channel.
Content strategy
A publishing rhythm that answers real buying questions.
Social media strategy
A repeatable format system your team can actually execute.
Website & landing-page strategy
Pages built to convert specific traffic to specific offers.
Lead-generation strategy
Where leads come from, at what cost, and at what quality.
Service category
§ 02
Lead Conversion
The problem
Leads arrive, and then something breaks: nobody answers, the reply is slow, nothing happens next.
The outcome
Every inbound signal is acknowledged in seconds, routed correctly, followed up on for as long as it takes, and moved into a booked appointment.
What you still own
Sales still has to run the actual conversation. Systems buy the meeting; people close it.
What Sixth Matter may implement
Missed-call text-back
Every missed call is answered by SMS within seconds.
Immediate lead acknowledgment
Web, form, chat, and DM leads confirmed instantly.
Appointment workflows
Booking, confirmation, and reminder logic that reduces no-shows.
SMS & email nurture
Sequences that keep working past the point most teams give up.
AI-assisted communication
Handles routine questions, hands humans the ones that matter.
Pipeline configuration
Stages that match your real sales process, not a template.
Lead routing
Right lead, right person, right time, on the right device.
Sales follow-up
Structured cadence for open estimates and quiet opportunities.
Service category
§ 03
Reputation & Retention
The problem
The customers you already served are your cheapest source of revenue, and they are being ignored.
The outcome
Consistent review generation, referrals with a repeatable ask, and a communication rhythm with past customers that keeps you top of mind.
What you still own
Deliver the work in a way that is worth reviewing. Systems can invite the review; only the service earns it.
What Sixth Matter may implement
Review requests
Sent at the right moment, on the right channel, with the right link.
Reputation workflows
Response, escalation, and resolution paths built in.
Referral systems
A simple, repeatable ask that respects the relationship.
Customer reactivation
Bring back past customers with a specific reason to return.
Past-customer communication
Seasonal, service-based, and event-based outreach.
Post-service follow-up
Confirm satisfaction, capture insight, protect the reputation.
Service category
§ 04
Sales & Operational Systems
The problem
Deals live in inboxes, text threads, notebooks, and memory. Nobody can honestly say where the pipeline stands.
The outcome
A CRM that reflects reality, a sales process the team runs the same way every time, and reporting you actually trust.
What you still own
Leadership needs to hold the team to the process once it exists. Software does not create discipline.
What Sixth Matter may implement
CRM implementation
Configured for how your team actually works — not the demo tour.
Pipeline architecture
Stages, entry criteria, and exit criteria defined.
Sales-process mapping
Every step, every touch, every handoff — written down.
Scripts
Real language for real objections, tuned to your market.
Workflow automation
Automate the repetitive, escalate the exceptional.
Reporting
Metrics tied to revenue, not to whichever tool made them easy to pull.
Team handoff design
Marketing → office → sales → production without loss.
Standard operating procedures
Documented so the fifth hire runs it like the first.
Service category
§ 05
Creative Strategy
The problem
The offer, the message, and the content are not distinct enough to earn attention, or specific enough to earn trust.
The outcome
A brand and message the market can repeat, content built on real expertise, and campaigns designed to be tested — not just posted.
What you still own
You have to live the brand you buy. Creative work is only as durable as the operation behind it.
What Sixth Matter may implement
Brand positioning
A defensible place in the mind of the customer.
Messaging
The lines your salespeople and marketing use, aligned.
Content concepts
Formats designed around what buyers actually search for.
Campaign development
Offers, angles, and creative built to be measured.
Social media management
Executed against a plan, not a mood.
Audience research
Who they are, what they fear, what they compare you to.
Offer testing
Structured experiments to find what actually converts.
Creative experimentation
The Sixth Labs workflow, applied to your market.